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Privacy Notice

FARBE NATURALS — website

Last updated: November 2026

1. Who is responsible for your data

Farbe München de México, S. de R.L. de C.V. (trade name FARBE NATURALS), RFC (Mexican tax ID) FMM1304129H0, Av. Javier Barros Sierra 540, Torre 1 Piso 5, Col. Santa Fe La Loma, Alcaldía Álvaro Obregón, C.P. 01376, Mexico City, Mexico ("FARBE"), is responsible for the personal data you provide through www.farbenaturals.com, www.farbe.com.mx and foodcolor.farbenaturals.com, their forms and related emails.

Privacy contact: Administration Department — info@farbenaturals.net.

2. Personal data we process

Data you provide in our forms (contact, technical data sheet (TDS) download, sample request and color matching):

  • Identification and contact: first and last name, email, phone, country and, if provided, state or province.
  • Professional data: company, job title, industry or application, company website.
  • Request details: product line of interest (natural preservation, natural colors, functional ingredients), application, message and, if you provide them, plant or volume information or a sample shipping address.
  • Browsing data collected through cookies and similar technologies (see section 8): IP address, browser and device type, pages visited, date and time, referral source, and interaction with forms and emails.

We do not request sensitive personal data or financial data through the website. Please do not include them in message fields.

3. Why we use your data

3.1 Purposes needed to handle your request

  1. Respond to information, contact or quote requests.
  2. Send the requested TDS or other technical documents.
  3. Process, ship and follow up on sample and color-matching requests.
  4. Provide sales and technical follow-up related to your request.
  5. Protect the website and forms against spam and abuse (e.g., Google reCAPTCHA).
  6. Comply with legal obligations and requests from authorities.

3.2 Purposes that require your consent

  1. Send newsletters, product news, event invitations and marketing emails.
  2. Produce statistics and analyze website use and content interest, including measurement through non-essential cookies.

You may refuse purposes 7–9 without affecting your request: leave the subscription box unchecked, reject non-essential cookies in the banner, or write to the email in section 1.

4. Service providers and transfers

We use providers that process data on FARBE's behalf and under its instructions, including:

  • HubSpot, Inc. (USA): website platform, forms, CRM, email and analytics.
  • Google LLC (USA): reCAPTCHA spam protection.
  • LinkedIn (LinkedIn Corporation, USA / LinkedIn Ireland): LinkedIn campaign measurement and advertising.
  • Microsoft Corporation (Microsoft 365) (USA or other locations of its infrastructure): email and internal documents.

Your data may therefore be stored or processed outside Mexico, mainly in the United States.

FARBE does not transfer your personal data to third parties other than its service providers, except in the cases allowed by article 36 of the Mexican law (e.g., group companies operating under the same processes and policies, when necessary for a contract in your interest, or when required by law or an authority).

5. How to limit use or disclosure

  • Marketing emails: use the "unsubscribe" link in every email or write to info@farbenaturals.net.
  • Cookies: set your preferences in the site's cookie banner or your browser.
  • By email: ask us to limit the use of your data at info@farbenaturals.net.

6. Your ARCO rights (Access, Rectification, Cancellation, Opposition)

You may access your data and the conditions of its processing, rectify inaccurate or incomplete data, request its cancellation, and object to its processing on legitimate grounds.

Send your request to info@farbenaturals.net including: (1) your name and an address or email for the reply; (2) documents proving your identity or that of your legal representative; (3) a clear description of the data concerned (except for access requests); (4) the right you wish to exercise; and (5) any document that helps locate your data. For rectification, state the changes and provide supporting documents.

We will reply within 20 days of receipt and, if your request is granted, implement it within the following 15 days. These periods may be extended once for an equal period when justified. Exercising these rights is free; only reproduction, copy or shipping costs may apply.

7. Withdrawing consent

You may withdraw your consent at any time, without retroactive effect, by writing to info@farbenaturals.net with the information listed in section 6. In some cases we may need to keep data to meet a legal obligation or complete a request you made.

8. Cookies

  • Necessary: site operation and security (e.g., bot protection by HubSpot's network provider and Google reCAPTCHA) and remembering your cookie choices.
  • Analytics and marketing (non-essential, with your consent): HubSpot cookies (such as __hstc, hubspotutk, __hssc, __hssrc) to recognize visits, measure sessions and link browsing to submitted forms.
  • LinkedIn Insight Tag (LinkedIn Corporation / LinkedIn Ireland): cookies such as li_sugr, bcookie and UserMatchHistory to measure our LinkedIn campaigns and show relevant ads.

Non-essential cookies are only activated if you accept them in the banner. You can change your choice at any time or delete cookies in your browser.

9. Retention

We keep your data as long as needed for these purposes and then for any blocking period required by applicable law, after which it is deleted.

10. Security

We apply administrative, technical and physical measures to protect your data against damage, loss, alteration, destruction or unauthorized use, access or processing.

11. Changes to this notice

We will publish the current version and its update date at farbenaturals.com/privacy-policy. If a change is material or requires new consent, we will also notify you by email.

12. Mexican authority

If you believe your right to personal data protection has been violated, you may contact Mexico's Secretaría Anticorrupción y Buen Gobierno (Ministry of Anti-Corruption and Good Governance), the competent authority under the Federal Law on Protection of Personal Data Held by Private Parties in force since March 21, 2025.

13. Visitors from the EU, Canada and the United States

FARBE is a Mexican company and this notice is governed by Mexican law. If you visit from another country:

  • EU/EEA: we process your data to respond to your request (pre-contractual steps or legitimate interest) and, for marketing emails and non-essential cookies, based on your consent. You may request access, rectification, erasure, restriction, portability or object, and lodge a complaint with your local data protection authority.
  • Canada: you may request access to and correction of your data and withdraw consent by writing to info@farbenaturals.net. You may also contact the Office of the Privacy Commissioner of Canada or, in Quebec, the Commission d'accès à l'information.
  • United States: we do not sell personal data.

Short notice (next to forms)

FARBE NATURALS (Farbe München de México, S. de R.L. de C.V., Mexico City) will use your name, contact and professional details and request information to respond, send TDS or samples and follow up. With your consent, we will also send marketing emails and analyze site use; you can refuse via the checkbox or at info@farbenaturals.net. Full notice: farbenaturals.com/privacy-policy.